Money making is the supreme goal of very investor in today’s market in fact people think about marketing and business to make money. What so ever may the hurdles you face financially will surely shake you confidence level and have a great impact over your thinking. Affluent literally mean to gain deep resources for money making and Dan Kennedy is the man who knows the nooks and corners of this phenomenon. Though you have mastered the six sigma principles and a gold medalist in business management the experience you gain will be the valuable path that will lead you to the ultimate goal of money making. Once you have laid the foundation for marketing your product then your effort is only to maintain them which will be tricky sometimes, leading to frustration. Dan has clearly explained the principles of money making to the core in his book “No B.S. Marketing to the Affluent”.